Tuesday, July 17, 2007

Our Goal: Define the future of the artist and their music

The goal of our music service is to offer music artists a chance to "get their name out there", build support (fan base), and to help them start selling their music to their fans. It is no mystery that the music industry is hard to crack, but we intend to change that!

Why should artists have to look to a major record label to get themselves heard, or submit to itunes to sell their music? The industry is slowly changing and we are going to be there to help bring about this change. You no longer need $50,000 to produce music, and you shouldn't have to have a big record label (read: Money Gobbling Monsters) to be heard!

We are committed to the artist, and intend to stay that way. Artists should be treated fairly, and that is our goal!

There is so much more we would like to say, but we'll save it for another day...

"Without the artist, there is no music"

2 comments:

Unknown said...

It seems to me that the real benefit to the artist of this type of this site (which is actually one that I have often given thought to creating) is that it permits the artist to maintain copyright of their creation. This is very unusual.

Copyright always starts with the artist, of course, and ideally it would stay with the artist. But in most forms of creative endeavour, it doesn't tend to work that way. With books and magazines, copyright usually ends up with the publisher. With movies, it usually goes to the studio financing the project. And with music, it typically goes to the distributor. That is why we have the majority of popular music copyright being owned by the "Big Five" (BMG, EMI, Sony, Universal Music Group, and Warner Music).

Why does this happen? Because copyright tends to go to wherever there is a bottleneck between the artist that produces the work and the person that is going to appreciate it. Traditionally with music, the bottleneck has been in distribution of the music, eg. getting it into record stores, getting radio air time, and getting music channel air time for the video.

But the Internet is the disruptive technology that can change all that. It can remove the distribution bottleneck for music. And once that is gone, there is no need for artists to sign away their copyright on their work to someone else. Artists can get their work distributed on a site such as this one. They can get played on Internet Radio Stations (so long as the RIAA can be stopped from their current draconian practices). They can put a music video on Youtube. In short, they can keep control of their own creations and in the end make more money from them by encouraging that they be downloaded.

This is the great promise I see in this site.

Derek said...

Bruce, thanks for you comment. We couldn't agree more!